Ford announced leadership appointments as it continues to accelerate its customer-focused Ford+ transformation. Elena Ford, Ford’s chief customer experience officer, is named chief dealer engagement officer, effective immediately. In this role, she will work closely with Ford’s 10,000 dealers worldwide. Ford also announced that Lisa Materazzo, formerly Toyota’s top marketing executive in North America, is joining Ford as global chief marketing officer, or CMO, effective immediately, reporting to Ford President and CEO Jim Farley. At Toyota, Materazzo also held leadership roles at Lexus and Scion. At Ford, Materazzo will lead advanced product planning and all marketing activities across Ford Blue, Ford Model e and Ford Pro. She will also oversee Ford Performance and Lincoln.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
See today’s best-performing stocks on TipRanks >>
Read More on F:
- Ford (NYSE:F) Plans to Double F-150 Hybrid Output Amid Sluggish EV Sales
- GM, F, STLA: UAW Plans Targeted Strike for Tomorrow, at Big Three’s Plants
- Ford (NYSE:F) Hires New CMO in EV Push
- GM, F, STLA vs. UAW: Union Bows to Automakers’ Negotiations
- UAW cuts demand for pay hikes to mid-30% range, Automotive News says