Ford establishes Latitude AI to develop future automated driving technology

Ford Motor Company has established Latitude AI, a wholly owned subsidiary focused on developing a hands-free, eyes-off-the-road automated driving system for millions of vehicles. "With the formation of Latitude, Ford adds a leading team of machine learning, robotics, software, sensors, systems engineering and operations talent as the automaker grows and expands its development efforts in automated driving technology – including advancements in Ford BlueCruise, which already has accumulated more than 50 million miles of hands-free driving." Sammy Omari, executive director, ADAS Technologies at Ford, also will serve as the CEO of Latitude. Peter Carr is appointed chief technology officer, overseeing Latitude’s product and technical development, and David Gollob is named president, with responsibility for business operations. Latitude is headquartered in Pittsburgh with additional engineering hubs in Dearborn, Mich. and Palo Alto, Calif. The company also will operate a highway-speed test track facility in Greenville, S.C.