Churchill Downs (CHDN) announced a partnership renewal with Ford (F) as the exclusive automotive partner of the Kentucky Derby presented by Woodford Reserve, “reinforcing a longstanding relationship between two iconic American brands.” Under the renewed agreement, Ford will be granted exclusivity in the automotive category and an expanded footprint with interactive vehicle displays to supplement the excitement of Derby Week and beyond as part of the multi-year agreement running through 2029, the companies stated.
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