Foot Locker signs multi-year partnership with Chicago Bulls

Foot Locker announced a multi-year partnership with the Chicago Bulls ahead of the 2024-25 NBA season. This partnership will feature community basketball events, exclusive in-store activations, and behind-the-scenes player-focused content. Foot Locker will engage the Bulls fanbase through initiatives including: community basketball events such as Bulls Fest, a Youth Hoops 3v3 Tournament presented by Foot Locker, community-focused events at its Chicago stores; in-store activations such as on November 2nd, when Foot Locker’s State Street location will host a Bulls celebration, featuring player meet-and-greets and live entertainment; exclusive Tunnel Walk content on social media, offering fans behind-the-scenes access to their favorite players as they prepare to take the court. Both organizations will launch of their partnership on Oct. 30 during the Bulls game vs. Orlando. The game night will include a pregame event in the Atrium featuring photo opportunities, skills and drills activities, and giveaways, as well as a Youth 3v3 exhibition game at halftime.