Foot Locker, PUMA expand partnership to reach next-generation customers

PUMA and Foot Locker announced an expanded partnership, underscored by a focus on basketball and the creation of exclusive product collections that meet the demands of this growing market segment. The companies also plan to roll out hyper-relevant creator engagements and brand partnerships that specifically resonate with a younger audience. Through this strengthened partnership, PUMA and Foot Locker have planned a series of exclusive collections and product collaborations with highly influential ambassadors reaching Gen Z and Gen Alpha. Specifics include: expanding the basketball and classics categories with continued exclusive access to the LaMelo Ball Signature program; launching the first-ever PUMA x POKEMON collaboration. PUMA and Foot Locker Inc. are partnering with The Pokemon Company International and Niantic, publisher of the popular Pokemon GO mobile game, to turn, for the next six months, 400 Foot Locker, Champs Sports, and Kids Foot Locker stores across the U.S. and the PUMA NYC Flagship store into Gyms and Poke Stops in Pokemon GO. PUMA x PAW PATROL, a new collection for kids will be available at exclusively at Kids Foot Locker and Foot Locker in North America starting November 25. creating and launching upcoming athlete capsules with Mikey Williams; building exclusive product programs to be released in the coming months with social media star and music artist Dixie D’Amelio and hip-hop artist Cordae; and launching PUMA x CoComelon, a new collaboration coming out next Spring and inspired by CoComelon’s favorite characters, which will create a close connection with the younger generation available exclusively at Kids Foot Locker.