Fluent launches post-transaction ecommerce advertising solution

Fluent (FLNT) announced the launch of adflow, a turnkey commerce media solution delivering an incremental profit stream to ecommerce partners, and a new opportunity for brands to reach consumers already in a buyer’s mindset. The adflow solution provides exclusive advertising inventory on retailers’ post-transaction page, leveraging the most optimal purchase moment for customers to engage. Vivid Seats (SEAT) is a leading online ticket marketplace and one of adflow’s premier partners. “New capabilities in adflow empower ecommerce businesses to present complementary offers to consumers at the time and place when they are most likely to buy,” said Tim Lukens, President of adflow. “This allows them to make the most of new up-selling and cross-selling opportunities to achieve greater sales from the same customer at a lower incremental cost.”