First Citizens Bank extends brand to legacy CIT business verticals

First Citizens Bank announced that it is extending its brand to cover numerous commercial business verticals that previously fell under First Citizens’ CIT division. This effort represents another major step towards First Citizens fully integrating CIT since its 2022 merger. The First Citizens name and logo will be adopted by nearly all businesses within CIT’s Commercial Finance group, including Energy; Healthcare Finance; Maritime Finance; Technology, Media and Telecommunications; Aerospace, Defense and Government; Capital Equipment Finance; Asset-Based and Sponsor Finance Lending; and Commercial Real Estate, among others. Under the First Citizens Bank name, the Commercial Finance group will build on its long-standing presence in the middle market and continue to leverage its talent, agility and industry knowledge that has long been associated with the businesses throughout CIT’s extensive 100-year history. The transition is expected to be completed by year-end. The CIT abbreviation, which stood for Commercial Investment Trust, will remain in use in some corners of First Citizens, such as the CIT Rail division, CIT Commercial Services and the CIT Bank online bank.