Financial Institutions (FISI) announced that Blake Jones has joined as Senior Vice President, Chief Marketing Officer, CMO, of the Bank. In this role, Jones will support development of the strategic framework and long-term vision for the Bank. She will lead both marketing and analytics on an enterprise-wide basis, focusing on strategy, brand and performance marketing, and audience insights. Jones will report to Justin K. Bigham, Executive Vice President, Chief Community Banking Officer. Jones joins Five Star from Arrow Financial (AROW), where she most recently served as Senior Vice President, Marketing Director.
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