FaZe Clan launches ‘FaZe Fridays’ franchise

FaZe Holdings announces plans for “FaZe Fridays,” its weekly gaming tournament to continue throughout 2024 after seeing massive viewership and engagement numbers in the first four events. The talent-driven live event series created for gamers, by gamers is set to award over $1 million in cash prizes throughout the year, provided by key partners and sponsors. Additionally, the new series unlocks an expected multimillion-dollar revenue opportunity for FaZe Clan. FaZe Fridays brings the Internet’s favorite gamers, creators, and streamers together to compete for cash prizes of $25,000 each week. FaZe will host the live-streamed gaming tournament on Fridays throughout 2024 with a total prize pool of $1 million up for grabs. The weekly prize will be provided by key partners and sponsors such as Xfinity, who sponsored the first four events over December and January and will continue as a sponsor for the upcoming tournaments. Hosts and casters must meet exclusive criteria to be selected to participate in FaZe Fridays. Viewers can expect to see participants play their favorite trending games, from Call of Duty, Fortnite and more. Some tournaments may include a combination of online and LAN. FaZe Fridays was first teased at the end of 2023 with the first four tournaments sponsored by Xfinity and the reception has been amazing. Already, the viewership for FaZe Fridays has surpassed 82 million minutes watched and over 20 million impressions across social media platforms.