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F45 Training  names Tom Dowd CEO, Mark Wahlberg as Chief Brand Officer
The Fly

F45 Training names Tom Dowd CEO, Mark Wahlberg as Chief Brand Officer

F45 Training Holdings announced that it has strengthened its leadership team with the naming of a new Chief Executive Officer and Chief Brand Officer who together bring to F45 highly relevant expertise and a proven track record of building successful brands worldwide. These key appointments follow the Company’s recent announcement of $90M in new financing to improve its balance sheet and drive the business forward. Tom Dowd has been appointed F45’s new CEO, effective immediately. He succeeds outgoing interim CEO Ben Coates, who remains on the Company’s Board of Directors. Mr. Dowd is a seasoned operator who spent 25 years at GNC Holdings in a variety of executive leadership roles and, more recently, co-founded Performance Inspired , a leading active lifestyle nutrition company. Mr. Dowd was one of the early investors in F45. "Tom has significant experience building successful franchise model and consumer goods businesses, cultivating globally resonant lifestyle brands, and developing high-performing teams, making him well suited to lead F45 into the future," said Gene Davis, Chairman of F45’s Board. "We are delighted to bring Tom onboard to help further refine F45’s go-forward business strategy to deliver sustainable growth, enhance opportunities for our franchisees and team, and drive long-term value for shareholders."

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