European Wax Center announced several strategic Commercial and Operational updates as the Company continues to focus on its key initiatives of attracting new guests, retaining first-time guests and winning back lapsed guests. These updates include a new partnership with dolabra digital, a leader in data-driven strategy, and a realignment of its Commercial and Field Operations teams. Dolabra will focus on enhancing guest acquisition, engagement and loyalty with the goal of driving sustained growth and operational efficiency for the Company.
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