Euronet launches refreshed brand strategy, new logo, mission statement

Euronet launched a new visual identity following an extensive process to refresh its corporate brand strategy. The launch includes a new logo and visual concepts as well as a refined mission statement that reflect the company’s original values in increasing global financial inclusion while it continues to push innovation in the financial technology marketplace. "Based on feedback from customers and input from our employees, we have worked to evaluate and more clearly define the Euronet brand architecture," said Michael Brown, President and CEO of Euronet. "Using these findings, we have crafted a new identity that better reflects the modern, sophisticated and experienced company we have become and will continue to be in the future."