Estee Lauder, Manchester United announce partnership

Estee Lauder (EL) will team up with renowned football club, Manchester United (MANU), to reach and engage their extensive fanbase in China and the Asia Pacific region, a first-of-its-kind partnership for the brand. Estee Lauder continues its legacy of disrupting the beauty industry, bringing its high-performing products to new communities of sports fans who demand peak performance in every aspect of life. Kicking off in Summer 2023, the partnership’s inaugural campaign will launch with players from Manchester United’s first team, including Marcus Rashford, Luke Shaw, Alejandro Garnacho and Raphael Varane. Bringing together the worlds of beauty and sports, the campaign will engage fans across Manchester United’s social platforms – with a reach of more than 250M in China alone – with dynamic social storytelling around the benefits of recharging the skin. The partnership will initially spotlight Estee Lauder Advanced Night Repair Serum, an industry disruptor, and one of the best-selling, most-loved skincare products in the brand’s history. The master multi-tasking Advanced Night Repair performs like 7 serums in 1, featuring an exclusive ingredient, Tripeptide-32, to help optimize skin’s own rhythm of daytime protection and night-time repair. Just one dropper morning and evening reveals energized, refreshed, and hydrated skin.