Enthusiast Gaming Holdings announced that its data-driven and insights platform, U.GG, has achieved over 2.1 million downloads of its League of Legends desktop applications, including over 575,000 downloads of its proprietary application since June 2023. This milestone highlights the continued progress of the Company’s strategic goal to convert the 10 million monthly average users of U.GG’s website into users of its proprietary desktop application where it benefits from significantly improved monetization, with Q4 2023 monetization per user showing an 8x improvement on the desktop application versus the U.GG website. In addition, U.GG’s League of Legends desktop application has shown significant improvements in key engagement metrics, including active users, which increased 43.3% from December 2023 to January 2024, and average pageviews per session, which saw an 18% improvement between Q4 2023 and Q1 2024.
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