Enthusiast Gaming announces partnership with Mondelez’s SOUR PATCH KIDS

Enthusiast Gaming (EGLX), announced a partnership with Mondelez International’s SOUR PATCH KIDS (MDLZ) to launch the SOUR PATCH KIDS Fruit Fight Tournament, which will be hosted on NFL Tuesday Night Gaming’s channels beginning in February 2023. The tournament is a collaboration among Enthusiast Gaming, SOUR PATCH KIDS, and media agency Spark Foundry to amplify the SOUR PATCH KIDS Fruit Fight campaign among the gaming community. "Enthusiast Gaming continues to be the partner of choice for brands looking connect with younger audiences and we are excited to partner with SOUR PATCH KIDS to extend NFL Tuesday Night Gaming programming in 2023", commented Bill Karamouzis, President of Enthusiast Gaming. "This partnership is another example of how Enthusiast Gaming is helping brands find innovative ways to reach Gen Z gaming audiences through bespoke content experiences."