Credit Suisse analyst Stephen Ju raised the firm’s price target on Electronic Arts to $154 from $143 and keeps an Outperform rating on the shares ahead of the January 31 earnings report. The firm is focusing on the ongoing multi-pronged secular shift for the industry, including the further positive mix shift to digital, consumer adoption of microtransactions driving incremental monetization, as well as the expansion of EA‘s addressable market to target the global online user base, the analyst tells investors in a research note.
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