efuse, Sideqik enter multi-year partnership for live streaming

Sideqik has entered into a multi-year partnership with efuse, an AI-powered ad tech company. The company said, “This intended collaboration will bolster efuse’s media offerings, integrating Sideqik’s industry-leading technology to deliver enhanced targeting and creator discovery solutions. Sidekick, efuse’s groundbreaking live-stream monetization and engagement platform, is partnering with Sideqik to integrate Sideqik’s powerful data intelligence into Sidekick’s ecosystem. This collaboration enhances Sidekick’s ability to deliver smarter, data-driven brand activations by leveraging Sideqik’s influencer analytics and audience insights. By incorporating Sideqik’s robust data capabilities, Sidekick will offer brands deeper audience segmentation, real-time engagement metrics, and AI-powered ad optimization, ensuring that brand messaging reaches the right viewers at the right moments. This partnership reinforces Sidekick as the go-to solution for brands seeking to authentically connect with gaming and streaming audiences through contextual, unblockable advertising experiences.”