Edible Garden announces distribution of pulp sustainable gourmet sauces

Edible Garden AG announced that Morton Williams Supermarkets will begin carrying Edible Garden’s new line of Pulp sustainable gourmet sauces in all 16 of their locations within the New York Metropolitan area. Jim Kras, Chief Executive Officer of Edible Garden, commented, “We are delighted to have been selected by Morton Williams Supermarkets to carry our Pulp Sustainable Gourmet Sauces across their entire network. Notably, this launch marks our first foray into the sizable and trend-setting New York City market. Our strategy is to rapidly and cost-effectively scale the business by leveraging our established retail relationships and introducing high margin products with longer shelf life. In turn, we believe we will be able to maximize efficiency and minimize our carbon footprint by utilizing existing distribution channels and truck routes. These products also support our Zero-Waste Inspired mission as we utilize all parts of the pepper. Overall, the feedback from both retailers and consumers has been quite positive and we look forward to announcing similar agreements in the near future.”