Media executive Edgar Bronfman Jr. is preparing a bid for National Amusements, the family company that controls Paramount Global (PARA), in what would mark the latest twist in one of the messiest media mergers in recent history, The Wall Street Journal’s Lauren Thomas and Jessica Toonkel report. Bronfman has had discussions with possible partners including Fortress and Roku (ROKU), according to sources. The effort comes as interested parties have until August 21 to make rival offers for NAI in the wake of the Skydance deal, the publication said.
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