Citizens JMP upgraded eBay (EBAY) to Outperform from Market Perform with a $115 price target The firm believes the company’s product initiatives are creating a “significantly better consumer experience” in its focus categories that can drive mid-single-digit merchandise volume growth in 2026. eBay is seeing a greater share of listings and reinforcing category flywheels, the analyst tells investors in a research note. In addition, Citizens thinks eBay’s core marketplace can remain the driver of this business, with artificial intelliotence improving product discovery and ease of listings.
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