eBay ‘spending to stand still,’ says Morgan Stanley

Morgan Stanley analyst Lauren Schenk raised the firm’s price target on eBay to $34 from $33 and keeps an Underweight rating on the shares. Q1 GMV trends were "better than feared," but still negative, the analyst tells investors in a research note titled "Spending to Stand Still." eBay is investing more in focus categories and full funnel marketing to "deliver low-single GMV declines," the analyst added.