Stifel analyst Mark Kelley lowered the firm’s price target on eBay (EBAY) to $63 from $64 and keeps a Hold rating on the shares. eBay reported better-than-expected Q4 results, but the Q1 guidance fell short of expectations, the analyst tells investors. The company continues to see growth opportunities within advertising and its GenAI investments, as well as early-stage initiatives, which provide some runway but will take time to materialize, the analyst added.
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