The Women’s National Basketball Association, or WNBA, and The E.W. Scripps Company announced they have signed a multi-year agreement to televise games on Friday nights during the regular season on national entertainment network ION. "The WNBA is the first sports property to air on ION, which will implement an extensive promotional effort to drive awareness and tune-in for the new Friday primetime franchise. Bounce, Scripps News and Scripps’ other popular national networks will help with cross-marketing and promotion. Scripps also will use its local TV stations to promote the ‘WNBA Friday Night Spotlight on ION’ throughout the season," the company stated.
Published first on TheFly
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