JPMorgan says the implications of a potential US TikTok ban to Duolingo’s subscriber acquisition is a frequent topic among investors. The firm believes product innovation and word of mouth are Duolingo’s primary drivers of acquisition, notes the company is scaling its presence across other social media platforms. As such, it does not believe a U.S. TikTok ban would significantly disrupt Duolingo’s user and paid subscriber acquisition or drive elevated spend. Duolingo remains the analyst’s best idea with an Overweight rating and $270 price target.
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