DraftKings near marketing partnership deal with Barstool, Sportico reports

Barstool Sports is in advanced talks on a wide-ranging sports betting deal with DraftKings (DKNG), multiple people familiar with the negotiations told Sportico’s Eben Novy-Williams. Barstool won’t be lending its name to a sportsbook or betting app and the deal will be “a more traditional marketing partnership,” with Barstool promoting DraftKings odds and benefiting from customers referred to the sportsbook, the report said. Barstool is unable to finalize a betting deal until after the Super Bowl, because of a lock-up as part of its recent separation from Penn Entertainment (PENN), the sources added.