DraftKings, NBCUniversal enter multiyear collaboration across sports portfolio

DraftKings (DKNG) announced that it has entered into a multi-year advertising agreement with NBCUniversal (CMCSA) to execute exclusive integrations and digital sponsorships across NBCUniversal’s top-tier sports properties, including premier national coverage. “We are proud to join forces with NBCUniversal, an iconic name in sports entertainment, in a landmark multi-year agreement that brings together two industry leaders,” said Stephanie Sherman, Chief Marketing Officer at DraftKings. Under the agreement, DraftKings will be featured across NBCUniversal’s extensive portfolio of sports properties, spanning the NFL, PGA TOUR, Ryder Cup, Premier League, NCAA football and basketball, NBA, WNBA, and more. The deal also includes NBCUniversal’s tentpole events, including Super Bowl LX, NBA All-Star Weekend, and the 2026 FIFA Men’s World Cup on Telemundo. This broad, multi-sport integration strategy grants DraftKings exclusive access to a wide range of integrations and will connect the company with tens of millions of fans across a year-round calendar of marquee events, uniting audiences during some of the most thrilling moments in sports. By leveraging NBCUniversal’s expansive reach and premium sports content, DraftKings will engage fans across linear, streaming, and digital ecosystems. The agreement will also create opportunities for DraftKings to work with NBCUniversal’s talent and further strengthen DraftKings’ position as a leader in delivering immersive sports entertainment experiences. Also, as part of this deal, DraftKings has the exclusive right to receive integrations and purchase digital sponsorships in several categories, including online sports betting, iGaming, daily fantasy sports, online lottery products, and online horse wagering categories.