Loop Capital analyst Yun Kim raised the firm’s price target on DoubleVerify to $50 from $35 and keeps a Buy rating on the shares. The firm expects the company to report a solid quarter on healthy ad volume, which has remained resilient for the industry despite the recent softness in digital ad pricing, the analyst tells investors in a research note. The digital ad market is beginning to strengthen, but will continue to be more volume driven, though DoubleVerify should continue to show solid execution given its volume-driven business model, the firm added.
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