DoubleVerify and NBCUniversal announced an expanded partnership to provide program-level measurement solutions across over the top, or OTT, devices, including Connected TV, or CTV. This new development in streaming verification will enable NBCUniversal advertisers to measure brand safety and suitability, and content performance at the program level. With this partnership, advertisers will benefit from media quality measurement and additional insights at the show level. All measurement and insights will be enabled through a data collaboration integration between NBCUniversal and DoubleVerify.
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