DoorDash announced its development of voice ordering capabilities incorporating AI, building on its existing model leveraging agents, to further support restaurant operations. The company said, “The cost-efficient innovation will enable select operators the potential to increase their sales by answering all calls and pursuing incremental revenue opportunities, while providing an excellent end-to-end customer experience….According to our newly-released 2023 Restaurant Online Ordering Trends Report, one in five customers prefer to order takeout via phone – and according to qualitative DoorDash research, this preference stems from wanting convenience, customization, and familiarity. Despite the preference, with continued staffing issues, fluctuations in customer demand, and an emphasis on in-store hospitality, operators may be leaving revenue on the line. DoorDash listened to feedback from restaurant partners and customer preferences to incorporate AI into our voice ordering product that could further increase the variable profits of operator’s businesses without sacrificing quality.”
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