Domino’s Pizza announces first brand refresh in 13 years

Domino’s Pizza (DPZ) is launching its first brand refresh in 13 years, with the goal of making every aspect of the brand as craveable as what’s inside the box. The brand took inspiration from its past and present, and transformed it into modernized elements that will better reach current and future pizza lovers. Refreshed elements include hotter, more delicious colors, a bolder typeface and graphics, music that makes you hum along to familiar hits, brighter packaging and even a new name-bending jingle, “Dommmino’s,” brought to life by the voice of five-time GRAMMY nominated singer-songwriter Shaboozey. The new look and feel will roll out over the coming months across the U.S. and multiple international markets, with touchpoints including: TV and digital advertising, dominos.com, Domino’s ordering app, boxes, print materials, in-store graphics, and team member gear.