Dolphin Entertainment’s Be Social, Socialyte subsidiaries to merge

Dolphin Entertainment announced that their recently acquired influencer subsidiaries, Be Social and Socialyte, have merged to create The Digital Dept., immediately forming a best-in-class management and marketing company for the creator economy. Working alongside category-defining PR powerhouses 42West, Shore Fire Media and The Door within the Dolphin family, The Digital Dept. provides its clients unrivaled access to trend-setting pop culture and entertainment across the film, television, music, gaming, fashion, beauty, hospitality, tech and consumer products industries. Led by Co-CEOs Sarah Boyd and Ali Grant, The Digital Dept. expects to revolutionize the influencer industry by building the largest full-service provider of talent management, brand campaigns and influencer events. With a portfolio of over 200 exclusively managed creators already, that boast a combined social reach of over 200 million, the merger represents a unified firm that will facilitate brand partnerships and creative strategy across diverse social media verticals. The Digital Dept.’s business development funnel is already unique in the industry, given the synergies and scale to mine opportunities from the roster of thousands of clients across the Dolphin subsidiaries. Conversely, all Dolphin companies, their employees and clients now have access to The Digital Dept.’s expertise in socializing new trends in media as well as direct connections to the biggest influencers with the most engagement across all lifestyle sectors.