Disney works to utilize, protect itself from AI, WSJ says

When Disney (DIS) began working on the live-action version of ‘Moana,’ executives debated on cloning its star, Dwayne Johnson, Jessica Toonkel and Erich Schwartzel of The Wall Street Journal reports. While Johnson approved a plan that involved creating deepfakes of his face, the new technology had Disney attorneys spending a lot of time hammering out the details over how it could be deployed and what security precautions would be put in place. Additionally, attorneys worried the studio couldn’t claim ownership of every element of the film if AI generated parts of it, people involved in negotiations said. While Disney and Metaphysic spent 18 months negotiating on the terms of the contract and working on the digital double, none of the footage will be in the final film when its released.