Disney says Hulu to become global General Entertainment brand on Disney+

Disney (DIS) said that, beginning October 8, Hulu will become the global General Entertainment brand on Disney+, replacing Star in international markets. With this change, and in preparation for a fully integrated unified app experience next year, users will begin to see further integrations of Hulu across the Disney+ app as part of an ongoing and iterative slate of product updates on the homepage and beyond. This includes a series of design and navigation enhancements rolling out over the coming weeks and months. “While several of these design updates will apply across living room screens, we’re also putting a lot of thought into enhancing the mobile experience,” the company said. “Widgets are launching on iOS, which will add another front door to take users directly into our programming with one click. And in the year ahead, we’re looking forward to introducing mobile-first and mobile-exclusive experiences that will expand our reach and engage with new audiences. These enhancements are just the beginning, with additional updates planned in the lead-up to the launch of a unified app experience next year.”