Benchmark downgraded Direct Digital (DRCT) to Speculative Buy from Buy with a price target of $2, down from $6, after what the firm calls “a really tough 3Q25 print.” The company should have enough liquidity, so “they are still in the race,” says the analyst, who contends shares “could be meaningfully higher by this time next year” if this management team “can weather this last storm.”
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Read More on DRCT:
- Direct Digital Holdings Reports Q3 2025 Financial Results
- Direct Digital expands equity reserve facility to $100M
- Direct Digital Holdings Announces Unregistered Stock Issuance
- Direct Digital files to sell 50M shares of Class A common stock for holders
- Direct Digital Holdings Amends Series A Preferred Stock
