UBS lowered the firm’s price target on Dillard’s to $194 from $202 and keeps a Sell rating on the shares. UBS maintains a bearish view on Dillard’s following the Q2 report, the analyst tells investors in a research note. The firm thinks structural market share losses against other retail channels with more appealing value propositions should pressure Dillard’s sales and margins and believes the market is underappreciating the impact on the company’s earnings from this factor.
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