Digital Turbine announced it is partnering with Scope3, the market leader in the mission to systemically decarbonize media and advertising, to create new Digital Turbine Green Mobile Advertising Solutions powered by Scope3 data. Working with Scope3, Digital Turbine will further its commitment to efficient, green mobile advertising as part of the greater move to accelerate the reduction of CO2 emissions in line with Goal 13 of the UN Sustainable Development Goals. Providing easy access solutions to its mobile ecosystem partners, Digital Turbine will use Scope3 data to form Green Media Products which will optimize spend, diverting it away from inventory with high emissions when compared to channel and geo based benchmarks. Existing and future Digital Turbine partners will have access to prebuilt or curated app lists and custom inventory lists for their campaigns – including data on the emissions generated in their post campaign analysis reports.
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