Dick’s Sporting Goodsand the NCAA announced a corporate partnership making Dick’s the Official Sporting Goods Retail Partner of the NCAA, which includes all 90 of its Men’s and Women’s Championships. "We are excited to partner with the NCAA in our pursuit to change lives through sport for athletes and fans alike. And what better time to tip off our partnership than during March Madness. We look forward to activating across both the men’s and women’s basketball tournaments and more broadly across other championships throughout the year," said Ed Plummer, Senior Vice President, Chief Marketing Officer, Dick’s Sporting Goods.
Published first on TheFly
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