Diamond Sports, FanDuel announce broad commercial partnership

Diamond Sports Group and FanDuel announced an agreement on a broad, long-term commercial partnership, including: Exclusive right to name Diamond’s 16 regional sports networks and Diamond’s digital offerings, including the direct to consumer product, as FanDuel Sports Network; linear and digital media placement and integration opportunities across all live NBA, NHL and MLB games on FanDuel Sports Network; shared commitment to explore a unified DTC app experience with the ability to syndicate FanDuel TV programming across FanDuel Sports Network, including studio programming like “Up & Adams,” “Run It Back” and FanDuel TV’s live rights programming; FanDuel to have reseller designation for Diamond’s DTC product; and additional economic and equity elements. David Preschlack, CEO of Diamond, stated: “Collaborating with FanDuel provides a tremendous pathway for Diamond to elevate the fan experience and deepen the incremental value we provide for our team, league and distribution partners. This partnership reinforces opportunities to further strengthen the close connection our RSNs have with local fans, including enhancing our DTC offering for a growing digital audience. In the meantime, having finalized agreements with the NBA, NHL and our key distributors, we remain focused on moving our business forward and driving value for our team partners and our stakeholders.”