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Deckers Brands assumed with a Buy at BTIG

BTIG analyst Janine Stichter assumed coverage of Deckers Brands with a Buy rating and $515 price target. The analyst notes that the company’s UGG brand’s continued strong execution and resonance with a younger consumer should support its solid, steady growth, while also anticipating its HOKA expansion to continue at a robust pace of for years to come. BTIG adds that "strong brands will fare best" in the current environment, and it believes that description fits Deckers "to a tee".

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