Criteo, Magnite higher after Google proposes updated web privacy approach

Shares of Trade Desk (TTD), Criteo (CRTO) and Magnite (MGNI) are trading higher after Google’s (GOOGL) Privacy Sandbox said in a blog post earlier that it is proposing an updated approach to privacy on the web “that elevates user choice.” Google stated: “We developed the Privacy Sandbox with the goal of finding innovative solutions that meaningfully improve online privacy while preserving an ad-supported internet that supports a vibrant ecosystem of publishers, connects businesses with customers, and offers all of us free access to a wide range of content… Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time. We’re discussing this new path with regulators, and will engage with the industry as we roll this out.”