Criteo and Magnite enter preferred relationship for CTV retailer audiences

Criteo (CRTO) and Magnite (MGNI) announced a preferred relationship that will enable Criteo’s global retailer partners to leverage Connected TV – CTV – through Magnite. According to eMarketer, CTV and retail media are among some of the fastest-growing digital ad channels this year, with CTV projected to grow 27.2% and retail media by 20.5% in the US.