Cracker Barrel names Sarah Moore as new Chief Marketing Officer

Cracker Barrel Old Country Store (CBRL) is pleased to announce the appointment of Sarah Moore as its Chief Marketing Officer, effective Monday, July 22. Moore’s nearly 20 years of hospitality experience is a perfect match for the strong hospitality focus of Cracker Barrel. Her strategic experience in marketing, brand building, and guest engagement will be strong assets to Cracker Barrel as it evolves, taking what is beloved and differentiated about the brand and building on it. Moore’s background includes more than 16 years with MGM Resorts International (MGM), where she gained extensive experience in corporate marketing, development, and regional operations. Most recently, she led global brand marketing strategy, integrated media, social marketing, as well as creative and content for the entire portfolio of resorts and entertainment experiences.