Constellation Brands announces multi-year partnership with Tastemade

Constellation Brands announced that it has formed a "multi-year, multi-million dollar" partnership with Tastemade to launch "a first-of-its-kind content studio" that will create and distribute social and streaming content to drive consumer engagement globally for Constellation Brands Wine & Spirits. "Constellation + Tastemade Studios" will "drive elevated storytelling to introduce a new, highly-engaged generation of LDA consumers to the wine and spirits category, through Constellation’s leading brands," the company said. "The partnership will create a new slate of original and powerful series, inspired by these winning brands, that break through, inspire, and advance global wine and spirits culture with innovative storytelling formats spanning native social video and streaming television, as well as brand experiences," Constellation added.