CompoSecure has launched a marketing awareness campaign, highlighting the need for enhanced security to protect online accounts and financial assets in today’s digital economy. The Arculus Secure Authentication Solution allows companies to offer their customers a tap-to-authenticate security solution using a debit or credit card, an ideal offering for a bank or fintech that provides payment cards as part of their value proposition. The new marketing campaign will emphasize how the CompoSecure Arculus Secure Authentication Solution can solve the business challenge of moving beyond usernames and passwords. "In today’s digital-first world, it can be argued that we have traded security for convenience, partially due to the desire for anytime, anywhere and instantaneous account access," said Jon Wilk, CEO of CompoSecure. "That expectation won’t change but, at the same time, consumers need enhanced and easily accessible security capabilities that go beyond the inherently flawed username and password, especially as we enter Web 3.0."
Published first on TheFly
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