Color Star Technology subsidiary Color Metaverse has entered into a strategic cooperation framework agreement with ARGS Productions. Both parties plan to cooperate in the business of celebrity agency, celebrity performance and celebrity peripheral in the future. Color Star plans to develop a fan culture and create "Fans Circle", an entertainment service dedicated to everything associated with performance events, celebrities and their merchandise. Fans Circle operates in a closed loop, where one performance can generate business for a chain of related services. ARGS is a star agency in Japan representing Asian stars and groups such as SE7EN, OnlyOneOf, NIK, and EXID. Both parties plan to jointly develop the local fan culture in Japan, as well as a celebrity agency business in other regions. Color Star also plans to take advantage of its ColorWorld Metaverse platform to open up virtual celebrity meetings and offer exclusive rights to NFT stars.
Published first on TheFly
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