Collective Audience completes acquisition of BeOp

Collective Audience completed its earlier announced acquisition of international MarTech and AdTech industry leader, BeOp. BeOp brings to Collective Audience a uniquely powerful, AI-driven, RevShare- and SaaS-based performance advertising and consumer data platform. Recognized as the first independent conversational ecosystem for media and brands, it sets new industry standards for effective reach, engagement, click-through rates and transactions. BeOp’s expert teams, based in France and New York City, work with more than 90% of France’s premium publishers. Media customers include more than 200 premium global publishers across the UK, North America and Australia, with more than 50 million unique visitors per month. Premium BeOp publishers include Forbes, Le Monde, Amaury Media, Reworld Media, Prisma Media, McClatchy and Bauer Media UK. Its top agency clients include Havas, Publicis, GroupM, Dentsu and Mediabrands. BeOp’s top advertisers include Yoplait, L’Oreal, Club Med, International Olympic Committee, Paramount, Stellantis, Sanofi and the government of France. BeOp’s conversational approach to advertising and marketing creates new communication possibilities for brands and media, enabling them to engage and convert consumers based on their personal interests.