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Clinique named in carcinogen report to ‘damage brand perception,’ says Jefferies
The Fly

Clinique named in carcinogen report to ‘damage brand perception,’ says Jefferies

Jefferies analyst Ashley Helgans notes that testing laboratory Valisure filed a petition with the FDA late last night calling for a recall of benzoyl peroxide acne products, which the lab found to be contaminated with high levels of benzene, including Clinique being named as a brand with high levels of the carcinogen. The firm expects this to “heavily damage brand perception,” hurting Estee Lauder’s topline as Clinique accounts for about 30% of sales. In addition, Estee Lauder’s plan to rebrand Clinique and bring the brand into the clinically-backed skincare space will be challenged and will require greater investment or redirection, according to the firm, which views the stock as “likely range bound between $135-$150” in the near-term. Jefferies keeps a Hold rating and $132 price target on Estee Lauder shares.

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