Cinemark and EntTelligence extensded their service agreement. After a comprehensive pilot period, Cinemark has signed a service agreement with EntTelligence utilizing its core measurement and insights system that provides analysis and actionable information on moviegoer impressions from approximately 3,000 theaters. EntTelligence’s proprietary approach homogenizes observed information from hundreds of theater chains, parses data by market, and offers many industry first features including daypart analysis.
Published first on TheFly
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