Chipotle Mexican Grill announced it is launching a new hiring campaign featuring its current employees to drive applications and ensure its restaurants are fully staffed for burrito season, which is typically the company’s busiest time of year running from March to May. The brand is showcasing the stories of its people and profiling their transparent career progression within the organization in an effort to attract 15,000 new team members. Chipotle’s new recruiting campaign is in addition to its existing documentary style television spots that aim to "pull back the foil" by featuring behind-the-scenes footage of the daily culinary tasks of its restaurant employees.
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