The Children’s Place announced that Claudia Lima-Guinehut has been appointed Brand President, effective September 9, 2024. Ms. Lima-Guinehut is rejoining The Children’s Place from Claire’s Holdings, where she had served as Executive Vice President and Chief Merchandising Officer since June 2023. As Brand President, Ms. Lima-Guinehut will oversee all customer facing activities across the Company’s Family of Brands, and will be responsible for Design, Sourcing, Merchandising, Brand Marketing, Planning, Allocation and the Company’s Wholesale and International businesses. She will report to Muhammad Umair, President and Interim CEO.
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